Tips for Awards Judge - Contest Entry Assessment

How does the contest judge a project?

Benjamin

Last Update منذ عامين

Hubbers.io basic advices for Innovation Contest Judges

hubbers.io develops successful product in real world. Ideas and concept are not hubbe.rs focus.

Awards Judge’s rating or Super-expert decision to back up a project is based on personal feelings and professional experience, and Hubbers.io does not interfere with Jurors or Super-expert assessment in any way. Hubbers.io is a crowd based platform that use the crowd to assess the usefulness and the value of a new product idea.


How to assess a Product idea or a Contest Entry:

hubbers.io product assessment is based on 4 independent criteria: Design, Functionality, Manufacturabililty, Market Potential. Each criteria characterizes the critical features of a product for future successful development.


To assess a product, a jury simply answer each of the “Feature question” below, and then rate each answer level on a scale of 0 to 10: Any product idea has an “intrinsic value”. This is, at a given time and place, the evaluation of a product’s features. This intrinsic value can not be absolute, and varies from individual to individual. But an evaluation based on many persons allow an estimate of this “intrinsic value”.


How beautiful and appealing is this product compared to similar existing product ?

How much new functionality this product bring for potential users?

How easy and cheap is it to manufacture this product?

How simple and fast is it to sell this product with good earnings?

Product assessment process is a shared process, and there is no right or wrong answer. Each Awards Judge assess product and allocates a value to above criteria according to his own standards.

In order to help creator to improve his product, it is important that jury members provide the reason for a very low or a very high rating. It can be done easily through hubbe.rs communication tools.


Product Feature Definition:


Design Features (DF)

DF assessment question:

How beautiful and appealing is this product compared to similar existing product?


DF definition:

Design Features (DF) of a product consider its Beauty and User Friendliness compare to existing similar products.

Beauty asses the “pleasure to the eyes”, the trendiness, the style (Current or outdated).

User friendliness of a product assess the potential user experience satisfaction, and if the design fit the intended use of the product.

DF Assessment scale: DF=0: product ugly and inconvenient to use,

DF=5: product has beauty but not too convenient or product quite ugly but very cool to use,

DF=10: Product beautiful and very convenient.

Example of a personal assessment: A Traditional lighter would be a DF=2 for me, as it is not very pretty but still a bit of convenience in it. What do you think?

Functionalities Features (FF)

FF Assessment question:

How functionality features is this product for potential users?


FF definition:

The Functionalities features (FF) of a product are the technical solutions used to provide product’s user functions.

Example: If we agree that a Lighter’s main function is to light a cigarette, may be could we say that Lighter’s TF could be “create a spark”, “sustain a flame”. Obviously there is different possible analyses here…

FF Assessment Scale:

FF=0: Product not interesting or not new,

FF=10: Product never seen before and very cool

Example of personal assessment: Traditional cheap lighter FF=2, because technical solution not new, but very efficient so cannot be 0. Do you agree with that?

Manufacturability Features (MF)

MF Assessment question:

How easy and cheap is it to manufacture this product?

MF definition:

Manufacturability Features (MF) of a product consider the work to industrialize and manufacture.

Example: Traditional lighter is simple to manufacture because all technologies are available everywhere. Cheap to manufacture because suppliers providing components and assemblies are easy to find and readily available.

MF Assessment scale example:

MF=0: Product very complex and expensive to manufacture or impossible

MF=5: Product simple but expensive to produce (raw material or components, etc are difficult to find or expensive), or Product quite complexe to produce (many steps involved, or many complexe or high end technologies)

MF=10: Product very simple and cheap to manufacture

Example of Personal assessment: Traditional Lighter production MF=9, as it is a very mature industry, so Feasibility Features are good. Do you rate it that high ? ?


Market Potential Features (MPF)

MPF Assessment question:

How simple and fast is it to sell this product with good earnings?

MPF definition:

Commercial Features (MPF) assess both the work required to market and sell the product, as well as the potential earnings in current known markets

Example: Lighter sales is probably not generating big margins, but sold in large quantities, it can compensate and generate good earnings. A large and efficient sales network may be critical to success.

MPF Assessment scale example:

MPF=0: Product impossible to sell or not possible to make any margin in any foreseeable span of time.

MPF=10: Product potential sales quantities and margin are very high and easy to generate shortly.

Example of Personal assessment: To me, the commercial potential of traditional lighter is very low, so I would rate MPF at 2.


Global assessment rate of a product:

Product rating is the average of the 4 features.

For example, a classical lighter, if it was presented on Hubbers.io platform today, and if I had to assess it, would get the following ratings from me:

DF=2

FF=5

MF=10

MPF=2


Overall Rating = (2+5+9+2)/4= 4.75


To qualify a winning entry in a Hubbers.io contest. Overall rating of all Judges must be at least 8. To have a chance to be added to project in Hubbers.io platform searching for a super-expert, overall rating should be 6. This product would not even have the opportunity to be proposed on the website.

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